From Tarpon Springs to St. Pete Beach · Tampa Bay
Your home deserves a national audience.
Buyers from California to Pittsburgh are shopping the Gulf Coast. Regina Sotomayor and the Homescene | SERHANT. team put your home in front of them — with a full team of agents, our own in-house creative agency, and the most-followed brand in real estate behind every listing.
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Photo by Lance Asper on Unsplash
— Who's buying
Your next buyer may not live here yet.
Clearwater Beach ranked the #2 beach in America in Tripadvisor's 2026 Travelers' Choice awards — the only Florida beach on its list of the world's best. Buyers across the country want this coast, and many of them are paying for the lifestyle, not the square footage.
They decide from a screen first. That is why how your home is filmed, shared, and seen matters as much as the price.
Where our buyers come from
— Powered by SERHANT.
The reach of a national brand. The care of a local team.
SERHANT. — the brokerage behind Netflix's Owning Manhattan — is the most-followed brand in real estate, with more than 10 million followers. When a SERHANT. agent in New York, Boston, or Texas has a client moving to Florida, they can refer that buyer straight to our team, often before the buyer has spoken to anyone local.
SERHANT. agents who can send buyers your way
Behind the scenes, S.MPLE — SERHANT.'s own AI platform — keeps our whole team fast: pricing updates, marketing, follow-up, and reporting, without anything waiting on one person's desk.
— The organization behind your sale
When you hire Regina, you hire her entire organization.
Behind every listing is the infrastructure most agents rent or go without: a full team of agents, a dedicated operations staff, our own in-house creative agency, and a national brand. It all goes to work for you the day you sign.
Regina Sotomayor
Strategy · pricing · negotiation
Thirty years in real estate and $1.45B in new development represented. Regina sets the strategy and the price, and runs every negotiation on your sale.
Our agents
The Homescene | SERHANT. team
Open houses, showings, and buyer follow-up covered by a full team, so your home is never waiting on one person's calendar.
Jade & Mafer
Client care · operations
Scheduling, paperwork, deadlines, and your weekly update — handled before you have to ask, from listing agreement to closing day.
Driven Media Group
Our in-house creative agency
Listing film, photography, reels, posts, launch and open-house campaigns — produced within 48 working hours of the creative brief.
SERHANT.
The brand behind us
10M+ followers, offices from New York to Texas, and the technology that keeps every one of us fast and on point.
creative brief to content in 48 working hours
Built by this team
This website and the seller handbook were produced by our team, our in-house creative agency, and our AI tools. Your listing gets the same speed and the same polish.
— How it works
From your first number to closing day.
Buyer attention peaks in the first two weeks on the market. Everything before launch is built to meet that moment, and everything after it is built to protect you.
Start with my home’s valueYour number · within 48 hours
A private valuation built on what is selling right now in your neighborhood, at your price point — not an online estimate.
Your plan
An in-home strategy session with Regina: the price, what buyers will pay a premium for, the timing that fits your life, and a written launch plan. Book a time →
Your debut
We reverse-engineer who will buy your home, then reach them everywhere at once: a coming-soon preview to our database and SERHANT. agents, a social premiere across our channels — including nearly 10,000 Instagram followers — targeted ads in the markets your buyer lives in, and outreach by our whole team and to your neighbors.
Your events & first 14 days
A brokers' open, a neighbors' preview, a themed open house that is promoted like an event, and a live virtual tour for out-of-state buyers. Every guest is followed up, and Jade and Mafer send you a weekly report with our recommendation.
Your closing
Regina negotiates every offer side by side on price, terms, and your net. Our operations team runs every deadline to the closing table.
— Track record
From new towers to the waterfront.
Developers trust us with entire condominium towers. Homeowners trust us with everything from first condos to waterfront estates. And with buyers under contract across the coast right now, we know who is looking today — and what they will pay.
Latest sale$2.35M · St. Pete Beach waterfront on Boca Ciega Bay · buyer represented by our team
— Where we sell
Every beach town and waterfront pocket on this coast.
Some of Tampa Bay's most valuable homes sit in towns most out-of-state buyers have never heard of — yet. We know them street by street, and we know how to make a buyer in California fall for them.
Gulf beaches · north
- Clearwater Beach
- Sand Key
- Island Estates
- Belleair Beach
- Belleair Shores
- Indian Rocks Beach
- Indian Shores
Gulf beaches · south
- Redington Shores
- Redington Beach
- Madeira Beach
- Treasure Island
- St. Pete Beach
- Pass-a-Grille
- Tierra Verde
North Pinellas
- Dunedin
- Palm Harbor
- Ozona
- Tarpon Springs
- Safety Harbor
- Clearwater
- Belleair
- Belleair Bluffs
- Harbor Bluffs
St. Pete, Tampa & beyond
- St. Petersburg
- Seminole
- Largo
- Tampa
- Apollo Beach
— In their words
117 five-star reviews.
From sellers, buyers, and out-of-state owners across Pinellas County. Zillow · Realtor.com
“She took the reins with me being out of state and handled everything…”
Jen S. · Sold in Largo · Zillow“Regina managed all aspects of our transaction … with amazing grace and skill. She followed up every item. Great communication.”
Nicholas A. · Sold in Belleair · Zillow“Regina is just the best at what she does. Very knowledgeable and skilled in real estate and she really puts her clients interests first.”
Derek S. · Bought & sold in Clearwater · Zillow— Free · 15 pages
The Complete Home Seller Handbook
Everything you should know before you talk to any agent — whoever you list with.
Send me the handbookWho's buying on the Gulf Coast
Where your buyer is coming from, and how to reach them.
What your home is worth
How a real valuation works, in plain English.
Your launch, step by step
The first 14 days, from the creative brief to the first offers.
What it costs to sell
A sample net sheet with every customary Florida seller cost.
And seven more chapters
Timing, getting ready, offers, closing, disclosures, and the seven costliest mistakes.
ready when you are
Let's start with your number.
A private, data-backed valuation of your home, prepared by Regina and our team within 48 hours. No automated estimate, no obligation.